How to Generate Great Content in the New Year

Fireworks

Creating content that stands out from the pack isn’t easy to do, and sometimes even trying to define what constitutes excellent content can be a challenge.

What sort of content do people like so much that they want to share it? There probably are a variety of opinions about that subject, but first and foremost, great content is enjoyable to read.

It’s well written, relevant, timely and to the point–even downright entertaining–without a lot of extraneous fluff and stuff. It’s not a disguised sales pitch, a headline that promises one thing but delivers another, or a recycled version of conventional wisdom that really doesn’t offer anything new.

Below are my suggestions for 15 ways to generate great content in 2015. Of course, you won’t use all of these suggestions with each piece you write, but keeping them in mind will help you develop copy that is fresh, lively and on target for your audience:

  1. Offer new insights or information
  2. Provide new information
  3. Be practical and relevant
  4. Converse in an easy-to-understand manner
  5. Offer guidance for solving a problem
  6. Tackle a tough or controversial subject
  7. Offer thoughtful analysis
  8. Discuss a trend and its implications
  9. Make a prediction
  10. Take a counter viewpoint—or at least a different slant—to conventional wisdom on a particular topic
  11. Offer tips and advice that are actionable
  12. Answer questions
  13. Tell a story
  14. Use practical, real-life examples to illustrate key points
  15. Make an emotional connect

photo credit: blondinrikard via photopin cc

14 Ways to Generate Great Content in 2014

New Years Fireworks

It seems as though every week or so I run across an article, post or e-mail trumpeting the benefits of great content. But creating content that stands out from the pack isn’t easy to do, and sometimes even trying to define what constitutes excellent content can be a challenge.

For some time now Google has been the big dog on the Internet when it comes to deciding whose content is noteworthy. The right keywords are important to help your content get found, but increasingly Google is looking to social signals from consumers – in the form of shares and links, as well as traffic to the site – to identify stellar content.

So, what sort of content do people like so much that they want to share it? There probably are a number of opinions about that subject. Here’s mine.

First and foremost, great content is enjoyable to read. It’s well written, relevant, timely and to the point, without a lot of extraneous fluff and stuff. It’s not a disguised sales pitch, a headline that promises one thing but delivers another, or a recycled version of conventional wisdom that really doesn’t offer anything new.

Below are my suggestions for 14 ways to generate great content in 2014.

Of course, you won’t use all of these suggestions with each piece you write, but keeping them in mind will help you develop copy that is fresh, lively and on target for your audience:

  1. Offer new insights
  2. Provide new information
  3. Be practical and relevant
  4. Converse in an easy-to-understand manner
  5. Offer guidance for solving a problem
  6. Tackle a tough or controversial subject
  7. Offer thoughtful analysis
  8. Discuss a trend and its implications
  9. Make a prediction
  10. Take a counter viewpoint – or at least a different slant – to conventional wisdom on a particular topic
  11. Offer tips and advice that are actionable
  12. Answer questions
  13. Tell a story
  14. Make an emotional connect

photo credit: Daniel E Lee via photopin <a

Agency Blog Most Important Social Media Tool?

Newt Barrett with Content Marketing Strategies lists six reasons why your blog is your most important social media tool.

Reason number one: “To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your market niche. Nothing works better than a blog to achieve that objective. Over time, your blog will contain an increasingly rich and relevant reservoir of information that serves as a Google magnet. Thus, you will become more and more findable by those customers you need to attract.”

Read the rest of his reasons at http://contentmarketingtoday.com/2009/05/01/6-reasons-why-your-blog-is-your-most-important-social-media-tool

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.