I’m a retired public relations/communications consultant to organizations throughout the nation. My career included agency, journalism, corporate communications and marketing experience, and I worked with news media from local to international levels. I also co-authored or ghostwritten several books for clients.
The idea for this blog — which primarily focuses on providing advertising, digital and media agencies with PR tips, tactics, strategies and tools — came from results of a survey I read years ago about the tasks small- to medium-sized ad agencies would most like to outsource. PR came in at #2.
I realized that a lot of these agencies have very limited PR capabilities — and in some cases none at all — so I created this blog to help them communicate more effectively through the news media, social media and other channels. Much of what I write about is applicable to other organizations as well.
While my writing focuses primarily on the areas listed below, and I also have a few posts about what I’ve learned from writing books.
- Crisis Management
- Media Relations
- Public Relations
- Social Media
I grew up in the Midwest and graduated from Central Michigan University. During my college years, I worked my way through school by holding jobs in retail sales, on an assembly line, as a lifeguard and a dorm resident assistant.
I enjoy warm weather much more than the cold and snow, so I jumped at the chance to relocate to Southern California and work in communications with an international nonprofit organization. Not only was it a good career move, but it turned out to be a good move for me personally because I met my wife in California and both our daughters were born there. During this period, I also earned my master’s degree in Communication and Management at California State University, San Bernardino.
After seven plus years on the West Coast, I started my agency career with a small firm in the Chicago area. That led to an opportunity in Nashville, Tennessee, with Dye, Van Mol & Lawrence (now DVL Seigenthaler), one of the leading full-service public relations and advertising agencies in the Southeast. I gained some great experience working on regional and national accounts, and also was part of the agency’s new business and media training teams.
Several years later, an ad agency in suburban Nashville recruited me to head up its public relations department, and in 2002 I started my own consulting business. Since then, I’ve been privileged to help more than 100 clients reach their business objectives and manage their reputations through effective communication. My clients’ industries include advertising, construction, education, energy, financial services, health care, hospitality, insurance, manufacturing, nonprofit, private equity, publishing, real estate and technology.
While working full-time in the agency world, I spent three years of part-time study at Nashville School of Law. The knowledge I gained there has been particularly helpful in running my own business.
My professional philosophy is based on the belief that strategy should drive all creative and tactical elements, and that the most effective programs and campaigns are those which use an integrated approach. While many things go into a successful client-agency relationship, I’m convinced that trust is at the core of any partnership, and that character is every bit as important as sound strategy, outstanding service and dynamic creative.
Throughout my agency career I received awards for my work in crisis communications, integrated communications, internal communications, investor relations, marketing communications, marketing consumer products/services, media relations, public relations, public service programs and special events.
In my free time I’m active in our church and also enjoy reading, running, tennis and hanging out at the beach.