I’m a public relations/communications consultant to organizations throughout the nation. My career includes agency, journalism, corporate communications and marketing experience, and I’ve worked with news media from local to international levels. I’ve also co-authored or ghostwritten several books for clients.
The idea for this blog — which primarily focuses on providing advertising, digital and media agencies with PR tips, tactics, strategies and tools — came from results of a survey I read several years ago about the tasks small- to medium-sized ad agencies would most like to outsource. PR came in at #2.
I realized that a lot of these agencies have very limited PR capabilities — and in some cases none at all — so I created this blog to help them communicate more effectively through the news media, social media and other channels. Much of what I write about is applicable to other organizations as well.
While my writing focuses primarily on the areas listed below, and I also have a few posts about what I’ve learned from writing books.
- Crisis Management
- Media Relations
- Public Relations
- Social Media
I grew up in the Midwest and graduated from Central Michigan University. During my college years, I worked my way through school by holding jobs in retail sales, on an assembly line, as a beach lifeguard and as a dorm resident assistant.
I enjoy warm weather much more than the cold and snow, so I jumped at the chance to relocate to Southern California and work in communications with an international nonprofit organization. Not only was it a good career move, but it turned out to be a good move for me personally because I met my wife in California and both our daughters were born there. During this period, I also earned my master’s degree in Communication and Management at California State University, San Bernardino.
After seven plus years on the West Coast, I started my agency career with a small firm in the Chicago area. That led to an opportunity in Nashville, Tennessee, with Dye, Van Mol & Lawrence (now DVL Seigenthaler), one of the leading full-service public relations and advertising agencies in the Southeast. I gained some great experience working on regional and national accounts, and also was part of the agency’s new business and media training teams.
Several years later, an ad agency in suburban Nashville recruited me to head up its public relations department, and in 2002 I started my own consulting business. Since then, I’ve been privileged to help more than 90 clients reach their business objectives and manage their reputations through effective communication. My clients’ industries include construction, education, energy, financial services, health care, hospitality, insurance, manufacturing, nonprofit, private equity, publishing, real estate and technology.
While working full-time in the agency world, I spent three years of part-time study at Nashville School of Law. The knowledge I gained there has been particularly helpful in running my own business.
My professional philosophy is based on the belief that strategy should drive all creative and tactical elements, and that the most effective programs and campaigns are those that use an integrated approach. While many things go into a successful client-agency relationship, I’m convinced that trust is at the core of any partnership, and that character is every bit as important as sound strategy, outstanding service and dynamic creative.
Throughout my agency career I’ve received awards for my work in crisis communications, integrated communications, internal communications, investor relations, marketing communications, marketing consumer products/services, media relations, public relations, public service programs and special events.
In my free time I enjoy reading, running, tennis, youth mentoring, and hanging out at the beach.
Because I believe my clients are the ones who ultimately define success, the following are a few comments in their own words about my capabilities and accomplishments on their behalf. Additional information is available in my blog’s Testimonials section:
- “Don helped take my marketing to a new level.”
- “In every case, Don met or exceeded our expectations for the results we expected.”
- “Don is an excellent strategist and a highly competent communicator who completes assignments on time…I value his expertise and integrity.”
- “Your plan for Ridgecrest’s 100th anniversary helped to make it a spectacular year.”
- “Don has become our ‘go-to’ guy when we need to tell our story with accuracy and credibility.”
- “It never fails, whenever I recommend someone to talk with Don about their marketing or public relations needs, they are impressed with his knowledge, communication skills and personal integrity.”
- “Don represents his clients with poise, eloquence and integrity while exceeding expectations.”
- “Don is without a doubt a go-to resource for me both professionally and personally.”
2275 Winder Circle
Franklin, TN 37064
(615) 566-0776 phone