Newt Barrett with Content Marketing Strategies lists six reasons why your blog is your most important social media tool.
Reason number one: “To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your market niche. Nothing works better than a blog to achieve that objective. Over time, your blog will contain an increasingly rich and relevant reservoir of information that serves as a Google magnet. Thus, you will become more and more findable by those customers you need to attract.”
Read the rest of his reasons at http://contentmarketingtoday.com/2009/05/01/6-reasons-why-your-blog-is-your-most-important-social-media-tool
Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.