Ad Agencies Can Use Social Media to Transform Their PR

To what extent is social media affecting the public relations industry? According to the Denver Business Journal, “in the past two years, social media has redefined the entire PR business.”

While I don’t think traditional print and broadcast journalists are going away anytime soon, it is true that social media such as blogs, Twitter and various networking sites have given PR professionals a whole new bag of tools to get their messages out to fragmented audiences.

With client budgets shrinking, using social media as part of your PR mix is a smart and cost-effective way to engage customers and prospects at a more personal level. And, as the article points out, creating online communities can lead to a surge in business, even in the midst of a recession.

To read the entire article, visit: http://denver.bizjournals.com/denver/stories/2009/05/18/story6.html?b=1242619200^1829293&ana=e_vert

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

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