Agency Blog Most Important Social Media Tool?

Newt Barrett with Content Marketing Strategies lists six reasons why your blog is your most important social media tool.

Reason number one: “To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your market niche. Nothing works better than a blog to achieve that objective. Over time, your blog will contain an increasingly rich and relevant reservoir of information that serves as a Google magnet. Thus, you will become more and more findable by those customers you need to attract.”

Read the rest of his reasons at

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.