PR a Hidden Opportunity for Ad Agencies

PR Newswire’s April edition of The Insider has an interesting article called “Discover the Hidden Opportunities in an Economic Downturn” by Sarah Skerik, vice president of distribution services for PR Newswire: http://prninsider.com/index.cfm?PID=1174&ID=5458,20182,0&S=pijohoovxw

She points out that “PR is increasingly being seen as an inexpensive and effective means of increasing brand awareness and ultimately driving sales,” adding that this also is a great time to leverage corporate social responsibility programs by promoting events, awards and community involvement.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.