PR Newswire’s April edition of The Insider has an interesting article called “Discover the Hidden Opportunities in an Economic Downturn” by Sarah Skerik, vice president of distribution services for PR Newswire: http://prninsider.com/index.cfm?PID=1174&ID=5458,20182,0&S=pijohoovxw

She points out that “PR is increasingly being seen as an inexpensive and effective means of increasing brand awareness and ultimately driving sales,” adding that this also is a great time to leverage corporate social responsibility programs by promoting events, awards and community involvement.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.