Energy Company Sets Good Example of Strategic Giving for Ad Agencies

In the old days, Carolina Power & Light contributed to charities based solely on merit. Gifts were not tracked, nor was there a focus on employee involvement.

Under new leadership, CP&L became more strategic in its giving by linking charitable goals to its business objectives, streamlining grants to three areas: education, the environment and economic development. This new focus led to a greater sense of impact by enabling larger investments in programs that will have a sustained effect and enhance employees’ volunteer opportunities.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

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