Surveys Can Be Great Publicity Tools for Ad Agency PR

Need to generate publicity for your agency or a client, but you don’t have a news hook?

Try doing a survey. CareerBuilder and Dunkin’ Donuts recently surveyed 4,700 U.S. employees to see which jobs had workers consuming the most coffee. Not exactly a hard-news story, but it’s an entertaining and interesting one that got a lot of attention for both companies.

The release of the study coincided with International Coffee Day.

It turns out that marketing/public relations professionals rank number two in overall coffee use, just behind scientists/lab technicians.

Other major coffee consumers include education administrators, editors/writers, healthcare administrators, physicians, food preparers, professors, social workers and financial professionals.

Not surprisingly—at least to us coffee drinkers—nearly half of all U.S. workers claim that they are less productive without coffee. (On second thought, that actually sounds low to me.)      

Surveys can be great attention-getters, and you don’t have to spend a lot of money to conduct one and publicize the results. Nor do you have to be with a big company to get noticed.

My friend and colleague Michael Gass, who specializes in helping ad agencies with new business development through social media, often conducts online surveys and polls through his Fuel Lines blog, where he reports and comments on results.

In addition to gathering opinions and data through your blog or Facebook, Survey Monkey is a cost-effective, easy-to-use polling tool.

Once the results are in, you can then share them:

•       On a company or agency blog

•       Through an article

•       Via news release distribution sites such as Business Wire, PR Newswire or PRWeb

•       By pitching them directly to reporters and bloggers as a trend story

Try timing the release of your results to tie into a relevant holiday or observance for added news value.

Chases Calendar of Events has a wealth of information about events, holidays, festivals, observances, famous birthdays and anniversaries taking place each day throughout the world. During certain times of the year you can even submit suggestions to Chases for new events or special days, weeks and months.

So, if you don’t find a special day to coincide with the trend you want to feature, make up you own and celebrate it!

Don Beehler provides public relations consulting services to advertising agencies and businesses.

Ad Agencies: PRWeb’s Redesigned Site Aims to Improve Online Visibility

PRWeb’s redesigned website has some great improvements intended to enhance visibility for news releases, provide users with educational resources and make it easier for them to navigate throughout the site. The upgrades include:

• An updated news release template that is more visual, more interactive and purportedly performs better online.
• A news center dedicated to giving news releases industry-leading visibility. According to PRWeb, “Readers and search engines can find your story faster, which means more traffic to your website.”
• Expert resources that include a long list of ideas for news release topics, legal news guidelines, white papers, webinar archives and a ton of information about using video
• Best practice case studies featuring customers who’ve achieved “amazing” results, so that users can learn how their peers are using PRWeb in innovative ways.

Of course, the number of news release pick ups and the volume of traffic to sites will continue to be the criteria of success for users. It’s too early to tell how effective these changes will be, but they seem to be promising. I’m looking forward to trying the re-engineered PRWeb site with my next release, and see if I notice an uptick in responses.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

Ad Agencies: Expand News Reach through PR Web’s Partnership with Zemanta

PR Web’s partnership with Zemanta, a free content discovery tool that automatically recommends relevant content to bloggers as they work on posts, is a smart way to expand a news release’s reach.

According to a release announcing the partnership, if a PR Web customer’s release is considered relevant by Zemanta’s recommendation engine, it will be suggested as related reading to bloggers using the application. 

“We are providing a better way to connect our customers with the blogging community,” Jiyan Wei, director of Product Management at PRWeb, says in the release. “The Zemanta engine ensures that relevant customer content is provided to bloggers — who have opted to subscribe to Zemanta’s application. It’s both a savvy and friendly means to boost visibility for our customers in the social media space.”

Social media has become an increasingly significant way for ad agencies to reach target audiences, and getting news to bloggers who want it should be a vital part of a PR strategy.

While it’s relatively easy to look up traditional media outlets and reporters through directories and Internet searches, identifying appropriate bloggers is more of a challenge.  Zemanta helps solve that dilemma.

PR Web is Zemanta’s first newswire partner, and the arrangement is something that should benefit both organizations as well as ad agencies looking for ways to get their clients’ news in front of more people who have an interest in it.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

Ad Agencies: PRWeb Launches News Release Creation Tool

PRWeb has simplified its news release submission process, which is welcome news.

The old method always seemed a bit awkward to me, but now with a streamlined approach users have what PRWeb calls “a What-You-See-Is-What-You-Get (WYSIWYG) experience,” which means users can create and manage content within a news release template.

In the 10+ years it has been around, PRWeb has proven itself to be a very effective way to increase online visibility. Now, the process itself has gotten easier and more user friendly, and new features reportedly will be added in the months ahead.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

PRWeb is Excellent Tool for Ad Agency Publicity

I’ve used PRWeb (www.prweb.com) for several clients and have found it to be an effective and economical way of distributing news not only to journalists, but also to bloggers, customers and prospects.

PRWeb sends news releases to online news services, such as Google and Yahoo!, as well as to thousands of bloggers and journalists. The ability to include key words and tags for Technorati makes it easier for interested parties throughout the world to find the release.

Its “News Release Best Practices” page (http://www.prweb.com/pr/press-release-tip/best-practices.html) has helpful suggestions for maximizing Search Engine Optimization value and generating buzz.

While PRWeb offers several distribution options, I’ve believe the $140 option provides the best overall value. At that price, ad agencies can afford to do more releases about everything ranging from winning new business and earning awards, to new hires and involvement in pro bono and mentoring projects.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.