I’ve used PRWeb (www.prweb.com) for several clients and have found it to be an effective and economical way of distributing news not only to journalists, but also to bloggers, customers and prospects.

PRWeb sends news releases to online news services, such as Google and Yahoo!, as well as to thousands of bloggers and journalists. The ability to include key words and tags for Technorati makes it easier for interested parties throughout the world to find the release.

Its “News Release Best Practices” page (http://www.prweb.com/pr/press-release-tip/best-practices.html) has helpful suggestions for maximizing Search Engine Optimization value and generating buzz.

While PRWeb offers several distribution options, I’ve believe the $140 option provides the best overall value. At that price, ad agencies can afford to do more releases about everything ranging from winning new business and earning awards, to new hires and involvement in pro bono and mentoring projects.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.