The conference is designed for agency principals and their management, new business and senior account management teams. Attendees will learn from new business thought leaders with a laser focus on the new drivers of business development.
“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. It’s now more important to be FOUND than to CHASE new business,” noted Michael Gass, founder and president of Fuel Lines Business Development.
And that, in a nutshell, is why this conference is so important: It will help you make your agency more easily discovered by key influencers and decision makers.
I’ll be leading the October 8 breakout session titled “How to Craft an Agency PR Plan That Drives New Business.” In my guest post on the Fuel Lines blog, I discuss what I believe is the key to using PR to drive agency leads and three planning steps to help maximize PR for new business.
The conference has early registration discounts and is limited to the first 200 registrants. Super early registration ends June 15. Visit here for more information or to register.