Agencies often get so busy marketing their clients that they fail to market themselves.  Publicity is a great way to get your name out in the marketplace, whether its local consumer media, industry publications.  Not only is publicity free, but it also has much more credibility than advertising.

Agency executives sometimes overlook the breath of publicity opportunities that are available to them.  Here are my “Top 20 Topics” to consider:

1. Agency awards
2. New clients
3. New employees
4. Employee promotions
5. Human interest stories about employees
6. Community involvement
7. Client promotional success stories
8. Introducing a new service your agency is providing
9. Services or commentary that address newsworthy topics/trends
10. Appointments to boards
11. Publications (articles, books, etc.)
12. New offices/geographical expansion
13. Mergers/strategic alliances
14. Trends, projections, forecasts
15. Speeches
16. Sponsorships
17. Mentoring programs
18. Pro bono work
19. Guest columns
20. Case studies that could become feature stories

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.