Accenture Replaces Tiger Woods with Animals in Ads

This was too good to pass up. After posting my comments yesterday that it’s safer to link a company with an animal “spokesperson” such as a gecko, duck or cow than with a celebrity, today I learned that after six years of a sponsorship agreement with Tiger Woods, Accenture is replacing his image with a line up of animals.

According to an article in yesterday’s Wall Street Journal (which I just saw referenced in another publication this afternoon), “After nearly a month of focus-group testing and production work, Accenture is rolling out the new global marketing campaign this week. The creatures, which include an elephant, a chameleon and some frogs and fish, will star in a series of TV, print and online spots. They also will appear in airport ads in 28 countries.”

Wonder if this is the start of a trend where other companies will soon be following the herd?

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

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