While paid news release distribution services are a great way to generate publicity, ad agencies should not overlook the many free distribution services that have popped up in recent years.
Many of these services require users to fill out forms, but the few minutes it takes to complete them are well worth the effort. Most of the information can be copied and pasted from the news release itself. Typically there are paid options to upgrade services if desired.
Here are some free news release distribution services I’ve used:
Free Press Release
The Open Press
Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.