With businesses increasingly turning to online social networking Web sites such as Twitter, LinkedIn and Facebook, ad agencies need to be a step ahead of their clients in understanding how these powerful communication tools can provide a competitive edge.

“Any business leader who wants to be successful in the future needs to become comfortable with social networking,” noted the chairman of a law firm in a South Florida Business Journal article about online social networking.

Read the article here: http://southflorida.bizjournals.com/southflorida/stories/2009/04/27/focus1.html?b=1240804800^1815122&page=1

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.