Paid Bloggers Give Ad Agencies another Communication Tool

According to a Wall Street Journal article, there are nearly as many people making their living blogging as there are lawyers in the U.S.:

 “America’s Newest Profession,” as the article dubs those engaged in paid bloggers, is exploding.  Interestingly, the Journal notes “as bloggers have increased in numbers, the number of journalists has significantly declined.”  Sounds like a trend worth watching.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.


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