A communications audit can help organizations understand how well their messages are being received and accepted by audiences. While people may think that others understand and accept their messages, the fact of the matter is that we are often unaware of how the messages we send are received or understood.

Equally important as sending a message is listening for feedback. A communications audit also can help identify barriers to effective communication and provide practical solutions.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.