Ad Agencies Top 20 Topics for Publicity

Agencies often get so busy marketing their clients that they fail to market themselves.  Publicity is a great way to get your name out in the marketplace, whether its local consumer media, industry publications.  Not only is publicity free, but it also has much more credibility than advertising.

Agency executives sometimes overlook the breath of opportunities that are available to them.  Here are my “Top 20 Topics” to consider:

  1. Agency awards
  2. New clients
  3. New employees
  4. Employee promotions
  5. Human interest stories about employees
  6. Community involvement
  7. Client promotional success stories
  8. Introducing a new service your agency is providing
  9. Services or commentary that address newsworthy topics/trends
  10. Appointments to boards
  11. Publications (articles, books, etc.)
  12. New offices/geographical expansion
  13. Mergers/strategic alliances
  14. Trends, projections, forecasts
  15. Speeches
  16. Sponsorships
  17. Mentoring programs
  18. Pro bono work
  19. Guest columns
  20. Case studies that could become feature stories

 Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.


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