You’ve just gotten a great media hit for your agency – now, how can maximize this important third-party validation for new business exposure?
For starters, make sure your clients, employees and other stakeholders get a copy of the article, broadcast interview or Internet story, and invite them to share it with others who may be interested. A handwritten cover note to clients is a nice added touch.
The coverage should also be displayed on your website, and you’ll want to write a post about it on your agency blog with a link to the story.
And, of course, you’ll want to utilize your social media channels to help get the word out by linking to the story.
If you have an agency newsletter, consider reprinting the article in the newsletter (after obtaining the publication’s permission to do so) or at least make mention of it by including highlights of the story. If it’s a radio or TV interview, include a few key quotes as excerpts.
Next, you can further expand your reach by doing a news release about the coverage, especially if it’s in a prominent national news media outlet. Paid online news release distribution services come in very handy in times like this.
And if you’re fortunate enough to get a national hit, be sure to alert your local news media as that may generate another round of publicity, or possibly be included in a future story about your agency.
Framed copies of newspaper and magazine articles are impressive when people are touring your agency, especially if you have a number of them to display along the walls or in a conference room.
And, of course, you’ll want to include media hits as part of your new business pitch to answer the question “Why you should hire us?”