Google AgencyLand, which launched in March 2009, is a limited beta test for agencies and third parties in the United States and Canada that manage Google media spending for clients.
AgencyLand helps participating agencies stay current with digital media, as well as create and execute advertising campaigns using Google Solutions.
Users can access case studies, white papers, research findings and industry blogs to help plan, create, place and measure Google media campaigns. There also are on-line courses, quick links and announcements.
I especially like the fact that AgencyLand offers users access to content specific to one’s role, skill level and clients’ needs. To request an invitation, visit http://www.google.com/agencyland.
Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.