On September 8 from 1:30-3 p.m. ET, the Software and Information Industry Association will have a free webinar titled “Overview of Business Applications of Social Media.”

The webinar will explain ways to implement an effective social media strategy. Gail Nelson, SVP of marketing for BurrellesLuce, is one of the panelists.

Ad agencies interested in learning more about the impact social media can have on how their clients are perceived, and ways in which they can improve interaction with customers online, should check it out.

To register, go to https://www.siia.net/events/prereg.asp?eventid=1172

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.