HARO, which stands for Help A Reporter Out, is a free newsletter that is e-mailed up to three times a day to subscribers, containing an average of 15-30 leads from reporters seeking sources for stories.

The leads are organized into categories (Business & Finance, Health/Fitness, Lifestyle, Technology, etc.) with specifics about each story, what information the reporter is seeking and contact information.

It’s a must read for ad agencies wanting to make sure their clients don’t miss important opportunities for coverage. To learn more or to subscribe, visit: http://www.helpareporter.com

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.