In the midst of some pretty challenging economic times for most ad agencies, the Boston Business Journal reports that “the social media revolution represents a burgeoning area of opportunity for agencies.”

While clients have cut media budgets, the Journal notes in its June 12 edition, they “are keen on increased investments in social media strategies.”

Social media is an inexpensive, effective and highly targeted way to reach audiences. As an executive with Brand Networks Inc. put it, “Most agencies in town are investing in this area—even in cases where I’ve read about layoffs, I know they’re making moves internally to build this capability.”

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.