Crisis Management: 8 Characteristics of a Crisis Ad Agencies Need to Know

 Burson-Marsteller identifies 8 characteristics of a crisis:

  1. Surprise
  2. Insufficient information
  3. Escalating flow of events
  4. Loss of control
  5. Intense scrutiny from the outside
  6. Siege mentality
  7. Panic
  8. Short-term focus

 (Source: Burson-Marsteller)

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s