“Think of a crisis plan as a flashlight:  It doesn’t solve the immediate problem (the lights went out,) but it helps people find their way in the dark so they can discover the real problem – a blown fuse, a tripped circuit or a downed power line – and then begin to solve it.”

– Steven Fink, author, Crisis Management

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.