Crisis Management: Ad Agencies Need a Written Crisis Plan

One of the best ways to help you and your clients maintain control and minimize damage when a crisis strikes is to have a flexible crisis management plan in place.

 An effective crisis plan:

  • Contemplates the types of crises that could occur
  • Sets forth policies to deal with them
  • Identifies audiences
  • Has a pre-selected crisis management team in place
  • Establishes ways to communicate accurate information quickly and effectively

If your agency or your clients don’t have a written crisis plan, now is a great time to create one.  If you have plan, be sure it is updated regularly.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

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