One of the best ways to help you and your clients maintain control and minimize damage when a crisis strikes is to have a flexible crisis management plan in place.

 An effective crisis plan:

• Contemplates the types of crises that could occur
• Sets forth policies to deal with them
• Identifies audiences
• Has a pre-selected crisis management team in place
• Establishes ways to communicate accurate information quickly and effectively

If your agency or your clients don’t have a written crisis plan, now is a great time to create one.  If you have plan, be sure it is updated regularly.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.