It’s been called the Twitter of 2010, which gives Foursquare a lot to live up to.

This new social networking site is the ultimate way to enhance consumer-business relationships online. Foursquare provides reward points to users when they visit local merchants, and if a user checks in a particular place more than others, he or she is honored as the Foursquare Mayor.

Since its launch earlier this year, Foursquare has acquired more than 100,000 users in more than 100 cities worldwide.

“Users are alerted when their friends check in to different places. They can give tips about their dining or shopping experiences and can list their favorite hangouts. Foursquare also lets users know who else is checked in at a particular hot spot,” according to an article in The Tennessean.

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Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.