Michael Gass, a friend and colleague who specializes in helping ad agencies develop new business through social media, recently listed 40 ways to take your ad agency’s blog to the next level.

“Many agencies have a blog to be able to say, “Yes, we have an agency blog.” But their blog’s content is all over the place. No focus, no target, no purpose and therefore no traffic,” he writes.

Michael is very insightful and has some great advice for curing blog woes. I picked up some helpful tips that I plan to incorporate into future posts. To see his suggestions, visit:
http://fuelingnewbusiness.com/2009/04/30/40-ways-to-take-your-ad-agency-blog-to-the-next-level

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.