Ad Agencies Can Benefit from PR Executives’ Advice for Managing a Crisis

Pacific Business News recently asked 13 executives in Hawaii to recall a PR challenge they once faced and what advice they have for other companies, based on what they learned.  Their stories can be found here:

One of the consistent themes is the importance of advanced planning and preparation, so it’s not surprising that in the same issue there’s an article titled “Crisis management: It’s all about preparation.”^1813824

The crisis management article discusses how agencies can be a reality check for their clients.  In a crisis situation, objective third-party PR professionals can provide an invaluable service by helping clients keep things in perspective and avoid making costly mistakes.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s