Pacific Business News recently asked 13 executives in Hawaii to recall a PR challenge they once faced and what advice they have for other companies, based on what they learned. Their stories can be found here: http://cl.exct.net/?qs=d3a3ed404ed8ac7375cba8f825bf196fcbb167cc8db9fb17e7c7dde43d3bdde4
One of the consistent themes is the importance of advanced planning and preparation, so it’s not surprising that in the same issue there’s an article titled “Crisis management: It’s all about preparation.” http://pacific.bizjournals.com/pacific/stories/2009/04/20/focus1.html?b=1240200000^1813824
The crisis management article discusses how agencies can be a reality check for their clients. In a crisis situation, objective third-party PR professionals can provide an invaluable service by helping clients keep things in perspective and avoid making costly mistakes.
Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.